There’s an art to internet writing that goes beyond SEO. Sure, it is important to research keywords and weave them into your blog post or article in an artful way. After all, this is a good way to get people to come to your page. However, dropping the keywords into the text is only one piece of the puzzle. There are some stylistic concerns as well.

This Post is Optimized…

Did you notice that I’ve optimized this post with the keyword “internet writing”? Maybe, maybe not. How many times have you read an optimized blog post only to feel that it missed something? It takes practice to be able to insert keywords into your writing so that it reads in an interesting way.

However, this is a skill worth developing. A well optimized post will get people to your blog, articles, and how-to pages. Good writing on top of that will get them to come back.

Good Internet Writing Has a Voice

Bad internet writing looks like it could have been written by a robot. There’s no personality, no life. But good writing is one that shows the writer’s personality. You don’t need to write in the first person to achieve this either. It could be in the second or third person.

What’s really important is that the writing reads in a conversational tone of voice when writing online and this applies to articles, web pages, how-to’s, and blog posts. If people wanted to read an encyclopedia entry they’d go to the library for information. When people search on the internet they are looking for something that is both informative and also entertaining.

So when writing for the internet, remember to follow the rules of good SEO. However, don’t forget to breathe life into your writing by letting your own unique voice shine through. Even the most informative internet writing should also be entertaining and a joy to read. Then when you work to build traffic to your page, people will want to stay.